Jharkhand Influencer Engagement Scheme 2025: Eligibility and Guidelines For Application

The state government of Jharkhand has introduced the influencer engagement scheme and provides the opportunity for all content creators to get financial help up to rupees 10 lakh. The government introduced the scheme on the occasion of World Tourism Day. The state wants to showcase Jharkhand tourism through the digital storytelling content creation. This is a great opportunity for the Jharkhand content creator to showcase their talent. All the current content creators can create the Instagram reels and videos on tribal tradition, Jharkhand festival, folk art, etc, to showcase the uniqueness of the state. This is a new influencer engagement program to promote the Jharkhand beauty and cultural heritage. The government provide financial awards ranging from rupees 3000 to up to 10 lakh for those content creators who will create excellent videos. The amount will be given to those who will be selected under the scheme.

The whole process depends upon the quality of the content and audience engagement, and total views on the video. All the content created, you can share these videos on Instagram, Facebook, YouTube, Twitter and other social media platforms to promote the Jharkhand tourism. To get more information on how you can participate in this program and be a part of the scheme. We are going to share the details of eligibility for the participants, the official website and other details regarding the scheme.

Jharkhand Influencer Engagement Scheme 2025

The Jharkhand tourism department has introduced the scheme for all the talented content creators in the state. The tourism department wants to promote Jharkhand tourism by showing its natural beauty, cultural heritage and tribal culture. To fulfil this, the government provide this responsibility for all the content creators in the state who are willing to work with the government. The state government also provide the incentive for the content creators who will create high-quality content that will reach a wider audience worldwide. Jharkhand is basically known as the Land of Forest and Natural Beauty.

The state government aims to boost tourism in the state and make it a top tourist destination in India. State tourism departments provide the guidelines for all social media influencers on different platforms. This will help to attract both the domestic and international Travellers in the state. Next, we are going to share the guy lines for the content creators, eligibility for the influencers, application and selection process.

Highlights Of Content Creator Program

Launched By	Jharkhand Tourism Department
Beneficiaries	Content Creators
Motive	Permote Jharkhand Tourism and culture
Selection	For Good Content Creators with high audiance reach
Amount Given	Upto Rs 10 Lakh

Eligibility for Content Creators

• The content must have been posted on a verified social media profile.
• The content creator must have created high-quality original content to promote the culture and tourism of Jharkhand.
• The participant must promote the travel-related videos, which means focusing on the adventure culture and rural tourism.
• The applicant must have no history of misleading or inappropriate content.
• It is the responsibility of the applicant to promote responsible tourism under the ethical standards.
• The influencers who will be part of this program must provide the monthly performance report on views and engagement.

Categories of Influencers

The government select the influencers on the basis of their followers’ engagement, content quality, and previous collaboration. They want to maintain the diversity in the content to promote Jharkhand tourism.

1. Nano influencer: 20k to 50k Followers
2. Micro influencer: 50k -1L followers
3. Macro influencer: 1L -5L followers
4. Mega influencer: 5L plus followers

The government select the influencer in these categories. They will select 20 Nano influencers, 15 micro influencers, 10 macro influencers and 50 Mega influencers.

Platforms

• The influencer must have the following platforms on which they can share the videos.
• Instagram, Facebook, YouTube, and Twitter.

Theme and Topics for the content creation

• Religious and spiritual to Rhythm
• Tribal, rural, and village tourism
• Food and culinary tourism
• Festivals and events of Jharkhand
• Eco tourism and wildlife Zones
• Tribal cultural tourism
• Adventure tourism hotspot

Selection Process

The content creators and the influencers will be selected on the basis of their content quality and creativity. The great else who will come produced more engaging content for the audience, and they will be selected by the department.

• Based on consistent engagement views like shares and comments, they will get a rate of 10%.
• Focus on those content creators who will create the content mainly on the travel adventure culture and tourism.
• All the shortlisted candidates will be finalised by the authorities. They will select only 15 fluences under various categories. The main selection parameters are:

1. Content quality
2. Niche and relevance
3. Diversity and representation
4. Engagement
5. Authenticity by organic audience and genuine followers.

Content Creator Program Jharkhand Apply Online

• The application process is available on the Jharkhand tourism official website, where they will announce the influencers’ collaboration program.
• All the influencers can submit a General application form with their portfolio, previous collaboration engagement, and audience inside details.
• They also need to provide a proposal with their portfolio, audience reached and engagement analytics.
• Officials and the tourism department of Jharkhand will select content creators based on their content quality and all the parameters which are explained above.
• As per their guidelines, the influencer must have a minimum threshold of 10000 followers and 3% engagement rate.
• The first preference will be given to those who are already creating videos on tourism and travel vlogs.
• The influence of her need to tag the Jharkhand tourism official social media handles is also to use the hashtag of officials in their videos.
• The content must be live on their social media platform for at least 6 months.

Also Check: Maiyan Balwan Yojana Jharkhand 

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